Four disciplines, one integrated team
What we build, grow and defend.
Development, branding, search visibility and paid growth, run from the same brief and the same data. Here's exactly what's included in each.
Web Development & Digital Experiences
What's included
- Custom full-stack applications & APIs (React/Next.js, Node)
- WordPress and Shopify Hydrogen storefronts
- UI/UX wireframing and design systems in Figma
- Payment gateway integration, Razorpay, Stripe, GCC gateways
- Core Web Vitals optimization to Google's “good” thresholds
Typical engagement
- Timeline
- 4 to 14 weeks
- Target Lighthouse score
- 95+
- Handoff
- Documented + your team trained
Fast, accessible builds, custom, WordPress or Shopify, engineered to be the foundation everything else runs on. If the site is slow or confusing, nothing above it works.
Branding & Visual Design
What's included
- Brand identity, logo systems & strategic guidelines
- Pitch decks & investor collateral
- Print & digital collateral for multi-branch operations
- Packaging and point-of-sale design
- Advertising creative for paid campaigns
Typical engagement
- Timeline
- 2 to 5 weeks
- Deliverable
- Full guideline PDF + Figma library
- Fit
- Single brand or multi-property groups
Identity systems built to hold up from a pitch deck to a checkout page to a WhatsApp business card, defined once, applied consistently everywhere.
SEO, AEO & GEO
What's included
- Technical & on-page SEO, crawlability, indexation, Core Web Vitals
- Answer Engine Optimization: content structured for featured snippets and voice answers
- Generative Engine Optimization: structuring pages so AI assistants can find and cite them
- Local SEO for Keralam, GCC and multi-branch businesses
- Structured data (Schema.org / JSON-LD) across every page
Typical engagement
- Timeline
- Ongoing, monthly
- First movement
- ~8 to 12 weeks
- Reporting
- Monthly + live dashboard
Classic search still sends the most traffic, but the buyer researching your category might now be asking ChatGPT, Gemini or Google's AI Mode instead of typing a query. We build for both, in English and Malayalam.
| Aspect | SEO | AEO | GEO |
|---|---|---|---|
| Where it shows up | Classic Google/Bing results pages | Featured snippets, “People also ask”, voice assistants | ChatGPT, Gemini, Perplexity, Google AI Mode answers |
| What it optimizes for | Ranking position for a keyword | Being the extracted, direct answer to a question | Being retrieved and cited by name inside a generated answer |
| Core technique | Backlinks, on-page relevance, technical health | Concise Q&A formatting, FAQ schema | Clear, quotable, fact-dense passages an LLM can lift verbatim |
| Keralam relevance | Still the majority of organic traffic today | Growing fast for local & “near me” queries | Google's AI Mode now answers in Malayalam, this is not optional for 2026 |
Performance & E-Commerce Marketing
Performance marketing guideE-commerce marketing guide
What's included
- Google Ads & Performance Max management
- Meta & Instagram campaigns for the GCC and Indian markets
- Full-funnel conversion strategy from ad to checkout
- WhatsApp-first lead qualification flows
- Lifecycle & retention marketing (email, WhatsApp, SMS)
Typical engagement
- Timeline
- Ongoing, monthly
- Minimum spend
- Case by case
- Reporting
- Weekly
Paid acquisition and retention built around unit economics, cost per acquisition, return on ad spend and lifetime value, not impressions in isolation.
FAQ
Common questions
All three, chosen for the brief. Shopify and WordPress cover most content- and commerce-led sites well; we reach for a custom build when the product needs logic, integrations or performance off-the-shelf platforms can't deliver cleanly.
Normal SEO gets you ranked. AEO gets your content extracted as a direct answer. GEO gets your brand named inside an AI-generated response. They share a technical foundation but need different content structuring, see the comparison above.
Yes, a large share of our work is auditing and rebuilding on top of what already exists, especially for SEO work where existing domain history is worth preserving rather than discarding.
Yes. Keralam and the wider GCC corridor are where most of our client base sits, but the same integrated approach applies anywhere, we work with teams across India and internationally.
Not sure where to start
Most engagements start with an audit.
We'll tell you honestly which of the four disciplines is the highest-leverage fix for your business right now, free, no obligation.
- A reply within one business day
- Scoped by a strategist, not a template
- No spam, ever
Thanks, we've got it.
We'll reply within one business day with next steps.